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Integration Is Key to CRMCustomer relationship management software and other business applications have many selling points. Flexibility, speed, price, usability and other factors vary from product to product. Let's consider for a moment, though, the goal of investing in business softare. That goal is to make more money by helping a business run more efficiently. The ability to integrate multiple business processes into a single software product offers enormous potential to increase efficiency. Imagine having one application that handles every part of your business - billing, workflow, CRM, logistics, inventory control, human resources. What if business processes such as these were tied to business tools (such as e-mail) in one fully-integrated business application? Many companies like will argue that their products meet these demands. However, even some of the big players like Microsoft and Oracle have yet to complete the business software circle. While business technologies have come a long way, there are noticeable gaps in integration. What's more, security issues between components and from outside threats continue to plague the industry. Two critical problems must be solved in order for a fully-integrated business solution to be realized. First, a universal and standardized protocol for sharing data between applications must be established and agreed upon. XML may one day serve as this protocol, but that debate is worth another article. Second, the threat to data security (and integrity) must be minimized. Stricter laws for electronic infractions, coupled with more robust software security guidelines will be key pieces of the puzzle here. While many have tried, no software vendors yet have offered fully integrated, secure software that meets every business need. The first to do so will probably come to dominate the software market, but the businesses themselves have the most to gain. |
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Copyright 2006 by Erudite Systems, Inc. |
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