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Web Based Lead GenerationAs the web becomes more and more accessible, online lead generation techniques are offering ways to find more prospects in less time. With a decent internet connection you can work on leads generation without lifting a phone handset or leaving the office. Online web directories, chamber of commerce web sites, and targeted web searches are three places to get started with online leads generation. Online web directories are often considered but not used by businesspeople because of the clutter. However, there are some managed directories where pay-for-inclusion and active management help maintain the quality of the directory content. For example, the open directory project allows free submissions, but is organized and monitored by volunteers. In fact, these volunteers are often industry experts in the directory category that they manage. Another web directory that filters submissions by charging an inclusion fee is business.com. To get the best results, browse these directories by industry as well as geographic location, to find the prospects that consider themselves local to you. Chamber of commerce web sites are sometimes difficult to find; their usefulness varies since no centralized Chamber guidelines regulate their sites. However, tapping into a well-managed Chamber of site can yield a wealth of lead information. Find Chamber sites by using a search engine or calling the Chamber office. What will probably be most useful is a membership directory - this can contain industry details, addresses, telephone numbers, web sites, and even the names of people who serve as contacts to the Chamber of Commerce. Suddenly you might find yourself with the name, phone number, and e-mail address of executives for dozens of prospective customers. Finally, don't be afraid to give in and use search engines to find potential leads for your business. While search algorithms are never perfect, often the companies who rank high in results pages have worked hard to get there. By combining a region as well as a target industry (such as "St. Louis Mortgage Brokers), you'll be able to focus your search results. Most importantly, do yourself a favor and use one of the top-ranked search engines, such as Google. |
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Copyright 2006 by Erudite Systems, Inc. |
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