Web Cliento Glossary
Contact
Organization
Lead / Opportunity
Account
Customer Tracking
Customer Service Analysis
A contact is a person - an individual with whom you have some kind of a business relationship.
Web Cliento allows you to manage your contacts and share them with other applications.
An organization is a company, agency, or group with whom you do business. You can have multiple
contacts for an organization, just as a CRM contact might belong to multiple organizations.
A lead is a prospect with whose business you are trying to acquire. It could be a potential
sale, account, or someone with whom you want to collaborate. Web Cliento offers the
features that help you keep track of and develop your business leads.
Once you close a deal, your lead becomes an account. An account is someone with whom you have
an existing business relationship. Web Cliento provides the CRM tools to help you manage
you accounts better.
Customer tracking is the main purpose of using CRM software. You need to organize you business
contacts and record interactions with customers - Web Cliento was developed to help you do
these things more efficiently.
The term customer service analysis loosely describes some of the more advanced features
of CRM software, such as sales force automation. These kinds of CRM tools help you hone
your customer interaction techniques and build business.
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