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Lead tracking allows you to manage the contacts and interactions that you have with each business prospect. Web Cliento helps you bring it all together
by pulling all of the information associated with a lead into one place - the "View Lead" screen. From here you can pull up contact information, plan
meetings, or record past events for each prospect.
When the company, contacts, and events with each prospect are brought together, the power of CRM software becomes obvious. Tracking your business
opportunities in such an organized fashion will help you make a concerted effort at closing each deal. When this goal is reached, your lead can
be converted to an account, where customer service will become the new focus.
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